Source: www.bmw.com |
The market for semi-autonomous passenger car is
seeing a fast growth in the coming years. The market is having huge potential
and is expected to reach $21.4 billion by 2018 growing at CAGR of 15.08%.
This market is having increasing demand across
the world, mainly due to upcoming stringent safety regulations. In this
segment, Adaptive Cruise Control and Adaptive Front Lights are the main
categories which are expected to dominate the market in terms of volume.
The issue of road safety is gaining more n more
importance in different countries. There are various surveys and reports
published, showing fatal disasters caused in road accidents. As the global
population is increasing so is the no of vehicles & road traffic is also
increasing. According to the report “Global Status Report on Road Safety (2013)”,
published by WHO, there are 1.24 million total no of deaths due to road
accidents. This raises the attention of governments and different car
manufacturers to focus on cars safety issues. So automobile manufacturers felt
the need of semi autonomous and autonom-ous --car features.
Source: spectrum.ieee.org |
Automobile manufacturers are extensively
focusing on R&D activities for making passenger cars with advanced safety
features. Manufacturers are doing heavy investments in R&D centres. They
are making tie ups with partners using latest technological production
processes. Now a day’s most of the new cars are coming with the default advanced
safety features.
Along with the reasons mentioned above, there
are some psychological & sociological preferences developed over the period
of time for the safety & comfort of one’s life. These factors includes
increased average miles driven per year, increase in the development of
compatible infrastructure, improved lifestyle and changing buyer’s preferences.
All these factors are responsible for boosting the growth of safety concerns in
semi-autonomous passenger cars.
According to various studies by industry experts,
the driver’s error is the most common reason for accidents, and hence
autonomous cars are said to be the best solution to reduce the no of accidents.
Autonomous cars can help to reduce traffic load and thus increases road
capacity.
The autonomous vehicles are also known as driverless
cars or self-driving cars. These vehicles are capable of sensing the external
environment with the help of various technologies. Technological systems such
as GPS, RFID, Satellite & mobile network can be used to access data from
other vehicles. This helps to navigate the car to the desired destination.
To develop an autonomous vehicle it requires
collaboration of different streams of engineering such as mechanical,
electrical, computer and artificial intelligence system (AI). AI gives machines
the ability to think on its own ground. It will help the vehicle to estimate
distance between two vehicles & adjust the speed accordingly. It also
identifies any obstacles in the path and gives signal to the driver.
The major automobile manufacturers such as Audi
(Germany), BMW (Germany), Mercedes-Benz (Germany), Volvo (Sweden), Nissan
(Japan), and others have started manufacturing passenger cars installed with
semi-autonomous/autonomous features to provide better vehicle, driver &
passenger safety & comfort, better handling, high performance, and
environment-friendly cars.
Autonomous Cruise Control
Autonomous cruise control automatically adjusts the vehicle speed to
maintain a safe distance from vehicles ahead. It is also called as adaptive or
radar cruise control. It does not use any satellite or neither radar system nor
it takes any support from another vehicles. Sensors are used here which works
on data exchanged between transmitter & receivers.
This system has different commercial names by different
manufacturers. This system uses a radar or laser sensor setup. It allows a
vehicle to slow down its speed when there is any obstacle ahead and it
accelerate again to the preset speed when road is obstacle free.
The market for semi-autonomous passenger cars is
growing rapidly. This market can be divided geographically as Asia-Pacific,
Europe, Americas, and Middle-East & Africa (MEA).
The market is changing with the time &
changing preferences of customers. A well prepared marketer will always have
close look on the market conditions so that it can play safely. For this it is
very helpful to study the trends & forecasting about this market with the
help of some quality research work. There are a lot of research works going on
to improve safety of passengers’ cars.
In future we can see vehicles having high end
safety systems and more advanced technological integrations in passengers’
cars.
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