Automotive HVAC and Cabin Comfort Systems

Source : www.asdreports.com

Automobile air conditioning works in the same manner as of regular AC. Its ultimate use is to cool the occupants of a vehicle in hot weather.

There has been much debate on the relationship between fuel efficiency while using AC. Technically speaking; there are some other important factors to be considered while finding the actual variance of fuel. Factors like engine power & weight, aerodynamics and wind resistance are to be considered to get accurate mileage of the vehicles. The overall engine heat increase can also have impact on cooling system of the vehicle.

Automotive HVAC and Cabin comfort systems have growing demand for luxuries car markets. Developed markets like U.S. & Europe are always showing boosting demand for HVAC systems.

People are spending more time in their vehicles; also there is an increasing trend of private vehicles. Popularity of luxuries private vehicles is increasing day by day. These all factors proved to be driving forces for increasing demand of HVAC system in vehicles.

Countries such as China, India, and Japan are having large production capacity which makes Asia-Pacific region as the largest market for automatic HVAC systems.

Automotive HVAC systems have added value to cabin comfort features of passengers’ cars. These are finding attractive to customers to buy vehicles with premium price range.

However, we can say that there is the skimming pricing system for HVAC market as price is constantly decreasing. Therefore now days, one can find AC systems in the lower segment cars also.

The main four cabin comfort features are power window, power seats, heated seats & sunroof system. Out of these four features, power seats & power windows are largely accepted as having more awareness. On the other hand, heated seats & sunroof systems are still perceived as luxurious features.

Sunroof, being a luxurious feature, is having high price range so this will have largest share of cabin comfort system in terms of value. As power windows is having high penetration rate through customers, it will have largest share by volume.

The HVAC systems market can be classified on the various bases as geography, technology & components. 

• Asia, Americas & Europe are the main regions having greater demand of automotive HVAC system.
• Technologically this market is classified as automatic and manual.
• Again, by components wise it is classified as heat exchanging equipment, receiver/dryer, compressor and expansion valve.

Source: www.marketsandmarkets.com 

The popularity of automatic HVAC systems is growing continuously which is resulting in increasing demand for this market. Skimming price systems ensures greater penetration of automatic HVAC systems in many lower level vehicles.

In short we can say that automatic HVAC market has huge potential and marketers have to be ready to tap this golden opportunity by introducing lower segment vehicles with pre-installed automatic HVAC systems.

For information about latest trends in  automatic HVAC market visit @
http://www.marketsandmarkets.com/PressReleases/automotive-hvac.asp