Thursday, March 27, 2014

Food Texturizers & its types- thickening, gelling, emulsifying, stabilizing, binding & clarifying

Texturing agents are widely used in food items to improve texture of the food. One can change thickness, clarity, creaminess & some other characteristics of food by adding texturing agents to it. Texturing agents provides flavour to food product. It is found that there are many people unaware about importance of texturing agents. It can be used separately or in a blend to provide desired texture to the product. It helps to gain additional characteristics of a product which can be useful to maintain products long life by providing stable structure to it.

The food texture market is having promising future and it is growing at CAGR of 5.0% from 2013 to 2018. This market is expected to reach $11,840.8 million by 2018.

Due to the increase in innovations in food solutions, demand for ingredients providing textures to food has been increased.
  •  North America forms the largest segment of the food texture market in 2012. It is poised to grow at a steady CAGR of 4.5% over the forecast period.
  • Europe stands to be the second largest market due to increase in demand for processed food.
  • Asia-Pacific is projected to gain the fastest growth of 6.2%.

The market for texturizing agents is growing steadily. These products found its applications in a vast variety of businesses. Some of the major businesses finding applications of texturizing agents are meat & poultry, bakery and confectionaries.

There are different types of texturizers based on their mode of uses such as emulsifying, stabilizing, binding, clarifying, thickening & gelling.

Texturizing agents are used in many flexible ways so they found their uses in many application-specific conditions. They are having versatile functioning and characteristics.

Texturizing agents are witnessing greater product penetration in the market due to increasing purchasing power of the global population in the emerging economies. This is reflected in the changing trends of consumption of texturizing agents.

Major market for food texture agents is spread all over the world covering North America, Europe, Asia-Pacific, South Africa, Brazil and Argentina.

The marketers are having great hope from the regions like Asian, Latin American, and Eastern European markets. Major market players are focusing on these areas. This market is predicted to have boosting demand from developed as well as developing countries.  

The growth is also attributed to growing demands for healthy and nutritious products, and increase in demand for processed food. U.S. is one of the largest players in the texturizing agents business due to excessive demand for processed food products, followed by Western Europe and China.

Profile of key players in this market is as follows:

CP Kelco - (U.S.) - Manufacture of texturizing agents such as hydrocolloids and whey proteins

Tate and Lyle PLC-(U.K.) - Production of food stabilizers, emulsifiers, hydrocolloids, food starches, dietary fibers, etc.

Ingredion Inc- (U.S.) - Production of starches, emulsifiers and some other texturants.

All the above-mentioned companies conquer more than 33% of the market share. Other companies contributing to prominent market shares in food texture market are DuPont (U.S.), and Kerry Group (Ireland).

Classification of different texturizing agents is shown below.

Source: www.marketsandmarkets.com
These companies are adopting different marketing strategies such as expansion & diversification to increase market shares.

Demand for food texture agents is growing from last few years it is expected to continue in the future.  Some of the reasons behind this are as follows:   
Ø  Growing consumer preferences towards consuming low-fat foods
Ø   good textured food,
Ø  increasing innovations in the food processing industry, and
Ø  cost advantages provided by the substitutes

Currently, food texture market is dominated by hydrocolloids, emulsifiers, starches and stabilizers but it is expected to see presence of  natural polysaccharides in the near future.

When it comes to look at application sectors of food texture agents, bakery & confectionaries are the dominating one. But it is also used in other food products, beverages, meat, poultry & dairy. Increasing demand for processed food directly relates with growing demand of food texture agents across the globe.

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