Texturing agents are widely used in food items to improve texture of
the food. One can change thickness, clarity, creaminess & some other characteristics
of food by adding texturing agents to it. Texturing agents provides flavour to
food product. It is found that there are many people unaware about importance
of texturing agents. It can be used separately or in a blend to provide desired
texture to the product. It helps to gain additional characteristics of a
product which can be useful to maintain products long life by providing stable
structure to it.
The food texture market is having promising future and it is growing
at CAGR of 5.0% from 2013 to 2018. This market is expected to reach $11,840.8
million by 2018.
Due
to the increase in innovations in food solutions, demand for ingredients
providing textures to food has been increased.
- North America forms the largest segment of the food texture market in 2012. It is poised to grow at a steady CAGR of 4.5% over the forecast period.
- Europe stands to be the second largest market due to increase in demand for processed food.
- Asia-Pacific is projected to gain the fastest growth of 6.2%.
The market for texturizing agents is growing steadily. These
products found its applications in a vast variety of businesses. Some of the
major businesses finding applications of texturizing agents are meat &
poultry, bakery and confectionaries.
There are different types of texturizers based on their mode of uses
such as emulsifying, stabilizing, binding, clarifying, thickening &
gelling.
Texturizing agents are used in many flexible ways so they found
their uses in many application-specific conditions. They are having versatile
functioning and characteristics.
Texturizing agents are witnessing greater product penetration in the
market due to increasing purchasing power of the global population in the
emerging economies. This is reflected in the changing trends of consumption of texturizing
agents.
Major market for food texture agents is spread all over the world
covering North America, Europe, Asia-Pacific, South Africa, Brazil and
Argentina.
The marketers are having great hope from the regions like Asian,
Latin American, and Eastern European markets. Major market players are focusing
on these areas. This market is predicted to have boosting demand from developed
as well as developing countries.
The growth is also attributed to growing demands for healthy and
nutritious products, and increase in demand for processed food. U.S. is one of
the largest players in the texturizing agents business due to excessive demand
for processed food products, followed by Western Europe and China.
Profile of key players in this market is as follows:
CP Kelco - (U.S.) - Manufacture of texturizing agents such as hydrocolloids and whey
proteins
Tate and Lyle PLC-(U.K.) - Production of food stabilizers, emulsifiers, hydrocolloids, food
starches, dietary fibers, etc.
Ingredion Inc- (U.S.) - Production of starches, emulsifiers and some other texturants.
All the above-mentioned companies conquer more than 33% of the
market share. Other companies contributing to prominent market shares in food
texture market are DuPont (U.S.), and Kerry Group (Ireland).
Classification of different texturizing agents is shown below.
Source: www.marketsandmarkets.com |
These companies are adopting different marketing strategies such as
expansion & diversification to increase market shares.
Demand for food texture agents is growing from last
few years it is expected to continue in the future. Some of the reasons behind this are as
follows:
Ø Growing consumer preferences towards consuming
low-fat foods
Ø good
textured food,
Ø increasing innovations in the food processing
industry, and
Ø cost advantages provided by the substitutes
Currently, food texture market is dominated by hydrocolloids,
emulsifiers, starches and stabilizers but it is expected to see presence of natural
polysaccharides in the near future.
When it comes to look at application sectors of
food texture agents, bakery & confectionaries are the dominating one. But
it is also used in other food products, beverages, meat, poultry & dairy.
Increasing demand for processed food directly relates with growing demand of
food texture agents across the globe.
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