Source : www.asdreports.com |
Automobile air conditioning works in the same
manner as of regular AC. Its ultimate use is to cool the occupants of a vehicle
in hot weather.
There has been much debate on the relationship
between fuel efficiency while using AC. Technically speaking; there are some
other important factors to be considered while finding the actual variance of
fuel. Factors like engine power & weight, aerodynamics and wind resistance are
to be considered to get accurate mileage of the vehicles. The overall engine
heat increase can also have impact on cooling system of the vehicle.
Automotive HVAC and Cabin comfort systems have
growing demand for luxuries car markets. Developed markets like U.S. &
Europe are always showing boosting demand for HVAC systems.
People are spending more time in their vehicles;
also there is an increasing trend of private vehicles. Popularity of luxuries
private vehicles is increasing day by day. These all factors proved to be
driving forces for increasing demand of HVAC system in vehicles.
Countries such as China, India, and Japan are
having large production capacity which makes Asia-Pacific region as the largest
market for automatic
HVAC systems.
Automotive HVAC systems have added value to cabin
comfort features of passengers’ cars. These are finding attractive to customers
to buy vehicles with premium price range.
However, we can say that there is the skimming
pricing system for HVAC market as price is constantly decreasing. Therefore now
days, one can find AC systems in the lower segment cars also.
The main four cabin comfort features are power
window, power seats, heated seats & sunroof system. Out of these four
features, power seats & power windows are largely accepted as having more
awareness. On the other hand, heated seats & sunroof systems are still perceived
as luxurious features.
Sunroof, being a luxurious feature, is having
high price range so this will have largest share of cabin comfort system in
terms of value. As power windows is having high penetration rate through customers,
it will have largest share by volume.
The HVAC systems market can be classified on the
various bases as geography, technology & components.
- Asia, Americas & Europe are the main regions having greater demand of automotive HVAC system.
- Technologically this market is classified as automatic and manual.
- Again, by components wise it is classified as heat exchanging equipment, receiver/dryer, compressor and expansion valve.
Source: www.marketsandmarkets.com |
The popularity of automatic HVAC systems is growing
continuously which is resulting in increasing demand for this market. Skimming
price systems ensures greater penetration of automatic HVAC systems in many
lower level vehicles.
In short we can say that automatic HVAC market
has huge potential and marketers have to be ready to tap this golden opportunity
by introducing lower segment vehicles with pre-installed automatic HVAC systems.
For information about latest trends in automatic HVAC market visit @
http://www.marketsandmarkets.com/PressReleases/automotive-hvac.asp
For information about latest trends in automatic HVAC market visit @
http://www.marketsandmarkets.com/PressReleases/automotive-hvac.asp