Global Sports and Energy Drinks Market Forecast by 2016

Source: www.preparedfoods.com

Soft drinks can be available in different forms like sports drinks, energy drinks and nutraceutical drinks. The market for this type of product is different from normal soft drinks market. So these products are marketed with different marketing approaches. Sports drinks are meant to replenish the fluid lost during exercise or any physical activity; whereas energy drinks are to give you a boost of energy.

  

Global demand for sports and energy drinks is expected to grow at a CAGR of more than 10% from 2011 to 2016. The major factor behind increasing demand for sports and energy market is rising health awareness among consumers.

 

 Coca-Cola Company, PepsiCo Inc, GlaxoSmithKline, and Red Bull GmbH are some of the leading players in this industry. These companies are innovating constantly and adding new products to this niche segment. The industry is experimenting with products such as sugar-free or light drinks to attract female consumers. Replacing the high caffeine content of many energy drinks with herbal formulations will also become an increasingly important area of development.

Ingredients found in sports drinks are electrolytes, carbohydrates, sodium, sugar, preservatives, B-Vitamin, citric acid, and others. Whereas energy drinks consist of ingredients like caffeine, taurine, B vitamins, ginseng, ginkgo biloba, L-Carnitine, sugars, antioxidants, and others.

Source: www.dolcera.com

The market for sports and energy drinks has huge potentials and the growing preference.  Although this market is limited to youngsters and players, there is a large scope to penetrate the untapped markets and older population.  Sportsmen and athletes are the end users for sports drinks. Energy drink has quit generic end users like kids, teenagers and adults. 

Source: www.preparedfoods.com

Demand for product can be increased by using organic or natural ingredients which are low in calorie. This type of product has less risk of fat accumulation and decreases chances of obesity. So it can be found attractive for health cautious consumers. 

The global sports and energy drinks market can be categories on the basis of various factors like types, end-users, ingredients, geography, top brands, and distribution channel.

The global sports and energy drinks market is spread across North America (U.S.) , Europe (U.K.) , Asia- Pacific (Japan)  and rest of the world.

When it comes to brands, sports drinks have two prominent brands like Gatorade & Powerade whereas Red Bull is the famous brand in energy drinks segment. There are many options for distribution channels of sports and energy drinks. It may include convenience stores, Supermarkets/hypermarkets, Mass merchandisers, Drug stores, Food service/sports nutrition chain, Vending Machines and others. 

 

The necessity of expanding the current core consumer base from the young generation to older people is to guarantee future growth. Packaging innovation has resulted in the launch of energy shots and re-sealable cans recently.

Sorce: www.marketsandmarkets.com